Cadbury wins court battle over purple packaging
Cadbury owns the colour purple – in chocolate packaging terms at least, a High Court judge has ruled.
Kit Kat-maker Nestlé took Cadbury, which was two years ago gobbled up by the US giant Kraft, to court to challenge an earlier ruling which gave the Creme Egg-maker exclusive use of the particular colour purple – Pantone 2685C – as used in Dairy Milk packaging.
It's the latest twist in a battle lasting four years, with Nestlé wanting to challenge a ruling from December 2011 that covered chocolate bars and drinks.
Nestlé claimed that colours could not be protected as a trademark.
Subscribe to Independent Premium to bookmark this article
Want to bookmark your favourite articles and stories to read or reference later? Start your Independent Premium subscription today.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies