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MARKETING DATA ANALYST / MODELLER - (AD AGENCY) - NR MANCHESTER
We are seeking a Marketing Data Analyst / Modeller to join one of the UK’s largest and most successful integrated marketing communication agencies. Expect to provide the essential analysis and insight which helps clients achieve great results. Read on...
Forming part of a worldwide agency network that spans 300 cities across 125 countries you will be joining a global marketing communications agency that transforms brands and grows businesses, large and small, on a national and international scale. Based just South of Manchester they employ around 250 people and are now looking for a Marketing Data Analyst / Modeller to join the team.
Reporting to the Head of Data Services, the Marketing Data Analyst / Modeller will perform data analysis and statistical modelling on client databases. With typical projects that include selections, reporting and insights for global CRM programmes along with helping our blue chip clients to understand who their customers are and why they behave in the way that they do. Expect to work on large data sets delivering the expert analysis and insight that provides the all important competitive edge.
Whether you are working on detailed campaign management, reporting/analytics or data mining, propensity modelling and segmentation, the role requires carrying out in-depth reporting, and presenting findings both internally and externally where appropriate. In terms of balance of duties, the role is roughly 70% analysis / 30% modelling.
To qualify… We are seeking Marketing Data Analysts, Modellers or similar who can demonstrate:
- Comprehensive experience and knowledge of SAS
- Proficiency in the use of MS Access and Excel
- Experience or demonstrable interest in Direct Marketing
- Strong interpersonal and communication skills, both written and verbal
- Mathematics / statistics / science degree or equivalent
Any prior exposure to clustering and propensity modelling is advantageous, as is SQL experience.
Joining a team of talented and enthusiastic people you will get to work with one of the largest marketing agencies in the world so expect a great working environment and superb benefits to match. Get in touch...
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Guru are an employment business renowned for delivering careers networking to the Marketing sector. In this instance Guru are managing the selection process for this particular Marketing Data Analyst /Modeller campaign on the behalf of our client. We offer a transparent service to both clients and candidates which means that if you pass our initial filtering criteria (based on your CV suitability against our client’s requirements) we will email you with the client’s details and also pass your complete application to the client for consideration. By applying to this role you are granting consent for us to work in this way. One final note, your application will only be used in conjunction with this specific role.