Marketing Demand Generation Manager

Nottingham
£45000 - £46000 per annum + benefits package
06 Mar 2013
03 Apr 2013
HA-12324698
Solomon Harris
Marketing
Permanent
Full Time

A global provider of enterprise software / simulation software is urgently seeking a Marketing Demand Generation Manager to create and over-see a comprehensive demand generation plan for short and long-term profitable growth for the company. The ideal candidate has 5 to 7 years demand generation experience, with proven experience implementing, managing and tracking marketing programs.

Responsibilities

  • Develop the campaigns, execution steps, content, reporting templates, and supporting systems management and reporting
  • Work closely with both the field-based and inside sales teams to develop programs that align closely with the sales initiatives
  • Help prioritize and manage activities of Marketing Associates and Sales Development Reps
  • Develop plans and targets and metrics
  • Manage Webinars
  • Manage Partner marketing
  • Develop Web-based advertising programs
  • Develop Database marketing and nurturing programs
  • Selecting and managing external vendors, including the management and implementation of third party tools
  • Manage Telemarketing priorities
  • Develop event marketing plans (trade shows and seminars)
  • Work with Creative team to ensure look, feel and brand guidelines are met
  • General marketing projects

Desired Skills & Experience

  • 5 to 7 years of managing B2B marketing, lead generation and lead nurturing
  • Technical and/or software background
  • Experience with Salesforce.com and Microsoft Dynamics
  • Strongly familiar with common on-demand lead generation and lead management tools such as Eloqua.
  • Strong written and oral communication skills
  • Bachelor's Degree or above
  • Willing and able to travel up to

    This is an excellent opportunity to join a global provider of enterprise software solutions for the engineering industry. For the right candidate the salary is negotiable but is expected to be around £45,000 basic salary plus benefits.

    To find out more about Huxley Associates, please visit www.huxley.com.