Our magazine and online publishing client has an exciting opportunity for an experienced, enthusiastic Marketing Analyst to join their team, working on their leading range of journals, online platforms, events and other products for the healthcare market.
You will be responsible for providing actionable marketing, circulation and revenue metrics and insight to the marketing team, to improve campaign performance, market penetration and increase subscription revenues for the company. You will also be responsible for providing accurate numerical and statistical KPI analysis and reporting to the marketing team and the board.
Key skills required:
A degree or equivalent in a relevant subject .
With solid experience of providing excellent, accurate, numerical insight, preferably in a marketing environment, you will have the skills to:
- profile databases to identify key target markets in the UK and internationally
- analyse campaigns to optimise performance online and offline
- analyse web usage and identify search purchasing behaviour to drive traffic, sales and globalise to their products.
- prioritise and work to set deadlines, budgets and objectives
You must have excellent written and verbal communication skills and proficiency in working within and across teams.
This is a new role so provides a chance for the right candidate to make a real impact within the marketing department and company as a whole.
Our client offers superb training and development, 28 days holiday per year (rising to 30 after 1 year), Pension Scheme, health and fitness allowance, Family Carers leave.