CRM marketing manager

City of London
£30 - £35 per annum + BENEFITS
30 Aug 2013
27 Sep 2013
LW_75
Liam Waite
Marketing
Permanent
Full Time

CRM manager - London - £30-35k - CRM, email, data, marketing, ExactTarget

The Company;

My client is one of the world's leading and most well established media companies. With a strong digital and print offering meaning that they can appeal to a wide consumer base.

The Role;

This is a new role within a new and growing CRM team. The chosen candidate will work closely with the Head Of CRM, and will be responsible for ensuring that the brands maintains its maximum revenue for their consumers.

You will work with the Head of CRM to deliver across 3 key areas;

  • Growing the direct customer base
  • Deepen the relationship with the customers
  • Retain the business with the customers

Another key area of this role will be to work closely with the data team in order to grow the customer database allowing the segmentation and targeting the end consumer with more targeted communication.

The main day to day responsibilities will include;

  • Deliver a greater customer focused journey which will improve engagement and retention.
  • Champion the growth of the customer data base.
  • Ensure the optimisation of the marketing campaigns.

The Candidate;

The ideal candidate will be a driven individual who is ready to join a fast moving environment and will possess the following expertise;

  • Experience within the B2C media industry
  • Proven CRM experience and the use of CRM tools and technology
  • Knowledge of data analysis and data segmentation
  • Experience of developing customer journeys.

Please apply today to find out more. Or email me at liam.waite@welovesalt.com or call 0207 928 2525