Head of Marketing | £70k | Trading/Spread Betting | London |

London
£50000 - £70000 per annum + bonus & bens
25 Sep 2013
23 Oct 2013
ED/HOM
Emma Digby
Finance, Marketing
Permanent
Full Time

Head of Marketing | £70k | Trading/Spread Betting | London |

My client is an established online trading facilitator in the new fast growing vertical of Binary Options. They are looking for an experienced Head of Marketing to come and formulate a strategy to create brand awareness and generate leads for the sales team to convert. They are based in modern offices in Central London, with a competitive salary on offer and the chance to be really innovative with their marketing campaigns!

Key day-to-day tasks of the Head of Marketing include:

  • Designing and implementing a marketing strategy to deliver customers
  • Researching and implementing the most cost effective marketing channels to attract customers
  • Creating and implementing promotions to entice new customers and retain existing business
  • Optimising website content to increase conversion from visitor to lead/client
  • Managing budgets and controlling expenditure to maximise profitability per customer
  • Sourcing advertising opportunities and placing adverts predominantly in relevant online media but also in local, regional, national, specialist publications, press, TV, radio and affiliate websites
  • Managing the production of marketing creative and collateral
  • Competitor analysis

Key attributes of the Head of Marketing include:

  • Ability to inspire trust, confidence and build professional relationships quickly with both clients and colleagues
  • Dedicated, trustworthy and able to work autonomously once clear objectives have been set
  • Ability to prioritise workload and manage time effectively
  • In-depth knowledge on market, competition, current affairs and regulatory environment
  • Degree educated - BCom/Marketing preferred but not essential
  • Experience working for an execution only or advisory online trading facilitator in FX, CFD, Stocks, Futures, Options, Bonds or Spread Bet
  • Excellent network of contacts at appropriate media buyers, agencies and publications
  • Options knowledge is an advantage but not essential

If you looking for a strategic, hands-on marketing role then please click the "Apply" button. Alternatively please send your CV to emma.digby@welovesalt.com or call +44 207 928 2525.