Digital Marketing Manager - Luxury Fashion Retailer

£450 - £500 per day
08 Oct 2013
05 Nov 2013
Paul Annis
Full Time

Digital Marketing Manager - International Luxury Fashion Retailer - £450-500 p/d

My client is an international luxury designer retailer, renowned for their men's and ladies luxury leather goods and accessories and are currently looking for a Digital Marketing Manager to oversee the digital marketing strategy for the company.

Duties include:

*Devising strategies to drive online traffic to the company website.
*Tracking conversion rates and making improvements to the website.
*Developing and managing digital marketing campaigns
*Utilising a range of techniques including paid search, SEO and PPC.
*Overseeing the social media strategy for the company.
*Managing online brand and product campaigns to raise brand awareness.
*Managing the redesign of the company website.
*Improving the usability, design, content and conversion of the company website
*Responsibility for planning and budgetary control of all digital marketing
*Evaluating customer research, market conditions and competitor data.
*Review new technologies and keep the company at the forefront of developments in digital marketing.

Requirements of the role

*Bachelor degree in Marketing.

*Substantial digital marketing experience within luxury fashion retail
*Qualified member of the CIM or equivalent.
*Experience managing PPC, SEO and Affiliate programmes.
*Strong understanding of current online marketing concepts, strategy and best practice.
*Experience in ecommerce, SEO, PPC, Email marketing, and social media.

If this role interests you, please apply now by sending your updated cv to