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Category Development Manager, Aylesbury

This job is no longer available

Recruiter
Charter Selection
Posted
30 April 2014
Closes
28 May 2014
Ref
SK99
Contact
Sabiha Kaba
Location
Contract Type
Hours
Salary
£45000 - £55000 per annum

Further information

This market-leading FMCG company is seeking an experienced Category Development Manager to join them in a new role.

Duties will include:

• Building Market share Maps by key market, customer & category.
• Devising growth strategies to aggressively take share through consolidation of competitive products or introduction of new products.
• Providing In Market intelligence of competitor activity from a product and Go to Market perspective.
• Influencing COE roadmaps based on category expertise and voice of the customer.
• Providing feedback on strategy execution and any necessary changes to the plan.
• Ensuring delivery of category strategy through correct GTM execution using on line, POS or other marketing collateral.
• Prioritising promotional sku's and ranges.
• Ensuring that ROI is being correctly measured before and after activity.
• Agreeing target customers and geographies to focus and fuel growth.
• Making regular contact with customers to present category strategies and vision.
• Be perceived as the category expert in the eyes of the customer.
• Developing commercial bids for sign off with senior Management.
• Project managing specific ELT strategic growth initiatives.

Requirements:

• Preferably holds a Marketing degree or CIM qualification.
• Must be capable of operating at a pan European level with a successful track record of devising and implementing pan European strategies.
• A breadth of knowledge and be able to demonstrate practical experience of B2B marketing techniques, across the European continent.
• Must be able to demonstrate strong leadership and passion to get tasks done, leading by example and be very results driven.
• An excellent communicator, to management, peers, co-workers and senior-level customer personnel.
• Must be able to think strategically about the category and devise clear plans that are easily understood and bought into.
• Owner of the category plans and key sales and margin metrics on a quarterly and annual. basis. Owner of commercial bids and successful implementation of new business when won.

This is an excellent opportunity for a Category Development Manager to make a real impact on an exciting company. There are many long term opportunities within this company.

Charter Selection