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NW London, Euston
A highly successful, international organisation specialising in events and market intelligence are looking for an experienced Head of Events Marketing to join them. Working as part of the senior management team, reporting directly to the Managing Director you will be responsible for driving the quality of global events; promoting the brand accordingly.
As the Head of Events Marketing you will shape the marketing strategy for delivering high quality B2B and B2C events worldwide. You will manage a large events marketing team, based in the London office as well as additional teams across Europe, America and Asia to focus on acquisition through a multichannel approach. Key responsibilities for this Head of Marketing (Events) role will include:
*Manage all event marketing staff and event promotion budgets taking full accountability for all events around the world.
*Shape the strategic messaging and positioning to promote a full series of events across a variety of global regions
*Define the working relationship with online teams to manage PPC, SEO, outbound communication channels and social media campaigns
*Planning, developing and implementing all event marketing strategies and communications; working across the full marketing mix including both online and offline marketing campaigns
*Developing the marketing strategy for new and existing events products
*Directing the efforts of the marketing team - ensuring marketing objectives and ROI are achieved by the teams
To be suitable for this Head of Events Marketing role you will have worked in a similar events based role for a global organisation. You will have proven track record of success across various marketing acquisition channels coupled with a quantitative and analytical mind set. You will have experience with metrics and data analysis to drive future campaigns and will have worked across a wide range of high volume, international events. It is vital you have had both team management and budget management experience as well as the ability to liaise confidently with senior level stakeholders. You will ideally have worked as a Head of Events Marketing, Director of Events Marketing or Senior Events Marketing Manager previously and will possess a strong academic record.
The salary on offer for this Head of Marketing (Events) role is £60,000 -£70,000 basic, plus benefits including a competitive bonus scheme.
To apply, please submit a WORD copy of your CV including reference ASH12226AL in the subject line.
The Ashdown Group Ltd acts as an employment agency in respect of permanent vacancies and as an employment business in respect of temporary vacancies.