Data Insight Manager - Marketing

Berkshire
£32000 - £35000 Per Annum
22 Aug 2014
19 Sep 2014
DATAMAN/READ
Megan Watkins
Marketing
Permanent
Full Time
Our client based on the outskirts of Reading are looking for an experienced data and insight manager with a marketing insight background. The successful data and insight manager will be leading a team of 4 so must possess strong management skills.

The Data and Insight Manager must lead, guide and motivate the team to deliver the optimum level of service to help other teams turn information into knowledge, so that the best decisions are taken to significantly increase income generation. The Data and insight manager will be responsible for providing meaningful insight and analysis and guiding critical decision making, taking responsibility for the development of appropriate models of supporter behavior to guide strategic management of the supporter base. The successful candidate must ensure all data selections supporting fundraising and marketing activity are managed in accordance with data contact and management strategies and are produced accurately and on schedule.

Main duties will include -

• Developing and testing business rules to ensure the supporter journeys are maximised for income.
• Timely analysis of fundraising campaigns to identify key learnings with actionable recommendations drawn from analysis and the interpretation of results.
• Data based solutions that maximise supporter responsiveness e.g. predictive data models.
• Recommendations for segmentation, donation prompting and testing.
• Contributing to discussions around data use and management within Fundraising
• Managing the insights and selections team to ensure all insight and selection requests are completed in accordance with team SLA’s

The successful Data Insight Manager must have strong experience of Excel and MS Access, along with experience using a CRM database and some sort of campaign tool.

The company in itself is a large well known company, and can offer an excellent work life balance! Please apply now for consideration.