Social Media Planner (Direct Response) – Up to £25K + Benefits

London
Up to £25,000 + benefits
13 Apr 2012
13 May 2012
ld/sdrp
Marketing
Permanent
Full Time

As Social DR Planner in this market leading full service digital agency, you’ll be responsible for the setup and management of Social Direct response (DR) Programmes, developing key publisher & technology relationships and supporting & integrating Social DR into internal teams.
You’ll contribute to the development of short and long-term strategies for the client, leading the social DR marketing product from a tactical level. Supported by an Account Executive, you’ll be accountable for the management, production and implementation of Social DR schedules across an impressive client portfolio.

 

Responsibilities
 Lead the Social DR marketing product from a tactical level
 Develop an understanding of the target audiences’ attitudes, behaviour and perceptions using a variety of market information and research data
 Work with the client Senior Account Manager to ensure that campaigns are set up and optimised in the correct way and in line with cost estimates, schedules and forecasts.
 Be at the forefront of Facebook (FB), LinkedIn (LI) and twitter (t) advertising knowledge (across both DR and Brand) by keeping up to date with industry news and developments
 Build long term relationships with key publishers and technology providers
 Fulfill relevant daily, weekly, monthly and quarterly tasks ensuring that all campaigns are executed to plan and meet targets
 Develop an understanding of other digital media channels (display, affiliates, search)


Please email your CV to louise@ecomrecruitment.com to apply.