Is Shell Energy’s green offer really as good as it looks?
Analysis: The firm bought First Utility last year and is switching all its 700,000 plus customers over to renewables in what appears to be a major policy shift
Oil company Shell powered up its arrival in the home energy market this morning by rebranding First Utility, the “challenger” supplier it somewhat surprisingly bought last year, as Shell Energy.
But there’s more: the newly renamed outfit, which has just over 700,000 customers, will also switch the whole lot over to 100 per cent renewables.
That’s something its research suggests a lot of us want.
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