Stay up to date with notifications from The Independent

Notifications can be managed in browser preferences.

Millennials frittering their wages on coffee and brunch ‘is a myth’

But baby-boomers are most financially savvy of all

Adrian Hearn
Saturday 28 September 2019 12:40 BST
Comments
(Tristan Fewings/Getty Images)

Millennials frittering away their cash on posh morning coffees and lavish brunches is a myth, a new study has claimed.

Researchers who carried out a survey into the UK’s spending habits found the much-maligned 18-34 age group are thriftier than they’re often portrayed.

According to the findings, millennials spend just £5.56 per week on coffee – roughly two cups.

This is 14 percent less than the £6.43 spent by those aged 35-44.

When it comes to hot and cold drinks, lunch and takeaways, the older group will spend around £140 per year more than their younger peers.

And the belief that the younger generation spend a fortune on fancy lunches has also been dismissed, with more than half of 18-34 year olds “always” or “often” taking a packed lunch to work.

“The findings have shown the younger generation aren’t the frivolous consumers who waste their hard-earned money like some would think,” said Ben Fletcher, Head of Dacia UK, which carried out the study.

“Britain is a nation of financially savvy shoppers who want quality as well as value for money, whether they’re buying a car or a coffee.”

But while they’re thriftier than the 35-44 generation, millenials lag behind over 55s, who are the most sensible with their money.

The baby-boomers spend £4.14 on coffee, £2.45 on soft drinks, £7.12 on lunch and £5.69 on takeaways per week – 35 per cent less than millennials and 40 per cent less than 35-44s.

SWNS

Join our commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in